Latest Entries

A chance to talk to you

If you’ve had any experience with Sterling, you know that our attention is on you, the client — your practice, and giving you the tools you need to make that practice a booming success.

We are also aware that there have at times been a few misconceptions about Sterling, and about the management technology that we use, floating around. Normally, we are too focused on production — yours and ours — to stop and devote a lot of staff and resources to these. Continue reading…

How to hire qualified staff

In speaking with hundreds of practice owners over the last 29 years, we’ve found they have no real tools for hiring and no real method of detecting who they should hire or not hire, or for that matter, even who they should or should not interview. There appears to be a lot of advice out there but very, very little workability. The advice I’ve seen given by most “experts” on hiring doesn’t work in the real world.  Many dentists, we find, are concerned about whether they are asking the right questions in the interview, as if there is some magic question that will detect a good or bad employee. There is no such question.  It is a myth.

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“I have . . . tripled my profits.”

As a general dentist, I floundered trying different gimmicks to make my practice grow. Well, this took 15 years to no great success. I felt very discouraged but didn’t give up. I kept searching. Then I got a card from Sterling and said, “Oh, what the heck.”

Continue reading…

“My staff and I made about $1,500,000 last year…”

A couple of years after I graduated , a friend from dental school called to ask me how I was doing. I told him that I’d been working so hard I was fried and I didn’t know how long I could go on before I’d burn out.

As I was getting into detail about my situation with my dental school buddy,he said, “You know, you ought to talk to a Sterling consultant.”

I told him, “Well, you didn’t steer me wrong on my other major decision, you introduced me to my wife, so I’ll give Sterling a shot.”
Continue reading…

Clients Discuss Sterling’s Workshops


Kevin Wilson, Sterling Chairman & CEO at Workshop

Kevin Wilson, Sterling Chairman & CEO, delivering a workshop

“This was awesome! I was able to break down into greater simplicity certain difficulties I was having—gave me a new viewpoint on applying these basic tools that I know will benefit me and my work immensely!”—S.C., CPA

“Kevin [Wilson] provides real-world examples to make the subject matter real. He takes the topic and breaks it down into understandable concepts. Most of all, he provides tips and suggestions that I can take back to my company which I know I can apply to be successful.”—G.K., CPA

“It was great to hear other people’s success stories and to share ideas. It was also helpful to share our experiences and problems and receive input from others.”—S.H., DDS

Continue reading…

Some questions and answers

So what exactly is Hubbard Management Technology?

Hubbard Management Technology is a body of organizational and management principles and procedures developed and codified by L. Ron Hubbard. Today, L. Ron Hubbard’s management technology has reached more than 140,000 companies and has been used in corporations in 75 countries.

There are 25 Hubbard Colleges of Administration and more than 150 Hubbard management consultants and consulting groups delivering Hubbard management technology services, providing business people with high quality, sane solutions to productivity and prosperity. Continue reading…



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